Applied Ecology Ltd (AEL) customer privacy notice:

Applied Ecology Limited (AEL) respects your privacy and is committed to protecting your personal data.

This privacy notice tells you what to expect us to do with your personal information and tells you about your privacy rights and how the law protects you

This privacy notice aims to give you information on how AEL collects and processes your personal data including through your use of this website

Please note the AEL website does not contain any subscription forms; contact request forms; application forms or a facility to order products or services directly on-line. The only personal data AEL collects on this website is Technical Data (see below) – however if you decide to initiate contact with AEL by emailing the company using the link AEL will then be in receipt of your contact information.

Personal Data:

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Contact Data includes address, email address and telephone number(s).
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.


We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How is your data collected

We use different methods to collect data from and about you including through:

  • Direct interactions – You may give us your Identity and Contact Data by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • make an application for employment or engagement
    • apply or enter into a contract for our products or services;
  • Automated technologies or interactions – As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
    • Prospective CVs from recruitment agencies
    • Contact information from another member of staff at your organisation


What information we collect, use, and why

Unless otherwise stated, our processing of your personal data, as summarised in this notice, is in pursuit of our legitimate business interests as a trusted service provider.

Your information allows us to respond to your requests; provide an offer of services, communicate details of any ecological consultancy services utilised (as required to provide agreed services and request payment).

AEL does not undertake any unsolicited contact or direct marketing activity or hold client data to support such activity.

We collect or use the following information to provide legitimate business services and the operation of customer accounts:

  • Names and contact details
  • Addresses
  • Details of current and historic services provided
  • Records of meetings and decisions


Lawful bases

Our lawful bases for collecting or using personal information to provide services and goods and the operation of customer accounts and guarantees are:

  • Consent
  • Contract


Where we get personal information from

We collect personal information from the person directly in the first instance, typically as request for information or services. Contact details provided to Applied Ecology Ltd via email will be automatically captured on our email providers secure platform (Microsoft 365).

How long we keep information

We will not retain your data for longer than necessary for the purposes set out in this notice. Different retention periods apply for different types of data, however by law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

Who we share information with

We only share information with another Data Processor in the provision of legitimate business services and the operation of customer accounts. In relation only to clients for whom we have provided business services.

Others we share personal information with

  • Relevant regulatory authorities
  • Organisations we’re legally obliged to share personal information with


Your data protection rights

Under data protection law, you have rights including:

  • Your right of access – You have the right to ask for copies of your personal data.
  • Your right to rectification – You have the right to ask for personal data you think is inaccurate to be rectified.
  • Your right to erasure – You have the right to ask for personal data to be erased in certain circumstances (although this will impact the ability of a company to provide services).
  • Your right to restriction of processing – You have the right to ask that processing of your personal data is restricted in certain circumstances.
  • Your right to object to processing – You have the right to object to the processing of your personal data in certain circumstances.
  • Your right to data portability – You have the right to ask for personal data to be transferred to another organisation, or to you, in certain circumstances.
  • Your right to withdraw consent – When a company uses consent as the lawful basis you have the right to withdraw your consent.


You don’t usually need to pay a fee to exercise your rights. If you make a request, we will respond to you in one calendar month.

To make a data protection rights request, please contact us using the contact details below.

Duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details below

  • Post: St. Johns Innovation Centre, St. Johns Innovation Park, Cowley Road, CAMBRIDGE, Cambridgeshire, CB4 0WS, GB
  • Telephone: 01223422116
  • Email:


If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. Website:


Document History

Last updated – 23 June 2024